"Exploring the Link between Genetics and Women's Health: The Norwegian Institute of Public Health (FHI) is taking a pioneering approach with the "MoBa" study to uncover the relationship between genetics, biology, lifestyle, aging, and fertility in women. Initially starting with pregnant women participants, the study has now expanded to encompass fathers and the second generation of participants, providing a comprehensive examination of the intergenerational impact of genetics, biology, lifestyle, aging, and fertility in women."
In this project, I was head of art direction, character design and background illustrations. We decided to go for a flat 2D style that was later animated in Cinema 4D.
Styleframes
Character exploration
Final result
Credits:
Client: MoBa
Design/Art Direction: Hanna Tholin
Animation: Racecar AS
Studio: Racecar AS